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Human Centred Design
Making products better by putting people first
Human Centred Design
Making products better by putting people first
I have been passionate about human psychology, intuitive design and the elegance of clean coding since 2004. Prior to that I was mentored by my father and his passion for handmade wallpaper design and production.
At my core is a care for people. It is this care that motivates me to learn how to best relieve customers and team mates from their discomfort. I’m trained in mind/body therapy, which is my secret weapon when it comes to knowing how to listen, seeing the world from the perspective of others and understanding people.
My process involves a delicate balance between my left and right brain hemispheres. On the right; my intuition, empathy and creativity, and on the left; data analysis, organisation and logic.
Way back when we used to use tables for layout I would spend an excellent proportion of my day insulting the computer. With the advent of CSS our relationship was transformed, smoothed over and then spiced up with a little JQuery, Wordpress and Bootstrap.
Back in 2004 when I started developing websites, I soon realised that if I wanted happy clients I needed to learn how to convert their visitors into sales. Since then I’ve been generating results for my clients, as well as helping them understand what it takes to increase traffic, retention and conversaion rates.
Research, data analysis and user testing are at the heart of my process; it is from this work that I am able to inform and validate my design and development decisions.
“I had the absolute pleasure of working with Pete for about 1 year at Destinology/Saga. Pete has a very keen eye for detail, is hard working, knowledgeable, approachable and has a good positive mental attitude. Pete tackles problems head on and always seeks to deliver work to the highest possible standards. I would be delighted to have the opportunity to work with Pete again in the future and I thoroughly recommend him.”
Jon Preece - Full Stack Developer
Saga Travel
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